If You Approach Your Startup Like Building a Ferrari You Will Succeed

I think I’ve just watched the most mindblowing and inspiring video ever. It’s a documentary explaining the process of making a Ferrari. Here are some of the highlights:

• Ultrasonic testing to make sure paint is even
• If the paint isn’t even, it is repainted
• Touchpoint sensors touch 800 points on the paint to make sure it is done right
• Electric shocks help melt metal. One day of electricity used on this one part could power a house for a year. Yes, a year.
• The entire engine is crafted by hand by one individual, taking a day’s work.
• Everything is inspected beyond belief

I won’t spoil the rest/ I don’t remember everything. This really inspired me and got me to thinking: What if we approached every inch of Publictivity like building a Ferrari? From the design to the code to the marketing to the team to the image. Honestly, I think it would create a monster like none other. We’re talking complete and utter perfection with no exceptions. Apple and Steve Jobs work along the same lines as well. So next time, when you think of just half assing it and going with “whatever, just think again. Do you want a used Honda or do you want a brand new Ferrari? Take pride in your work. Don’t settle for anything less than perfection.

[tags] ferrari, entrepreneurship, web 2.0, publictivity, steve jobs, apple, product development [/tags]